Use case · Geo radius

Draw a circle on the map.
Fill the room.

Your promo is only good within delivery range — so why message the whole country? Pin your address, set a radius in kilometers, and BIP finds exactly who lives inside the circle.

Start free

1,000 free sends every month · no credit card

Need a walkthrough? Talk to sales

The play

How it works in BIP

Locations arrive on their own
BIP tracks each lead’s first location — where they were captured — and last location, refreshed with every interaction that carries geo data. No forms asking for zip codes.
Pin, radius, done
In the segment builder, drop a pin on the map and set the radius — 4 km around the shop, 50 km around the venue. Combine it with tags, KPIs, or behavior like any other criterion.
Send local, pay local
Send the lunch special on WhatsApp or the neighborhood launch by email. Only the contacts inside the circle receive it — and only those sends hit your bill.

Neighborhood café with guests at the counter and tables

In practice

Two-for-one, four kilometers

A pizzeria pins its address and draws 4 km. Thursday, 5 pm, the WhatsApp goes out: two-for-one tonight, show this message. Of the 8,000 contacts in the base, 900 live inside the circle — those 900 receive it, those 900 sends are what the campaign costs. The other 7,100 never see an irrelevant promo, and you never pay to reach them.

4km

radius, drawn on a map

900

neighbors inside the circle

for the other 7,100

Build it with

Questions about this play

Can’t find the answer you’re looking for? Talk to our team — a human replies.

Does it use where the lead is now or where they signed up?

Both. Use last location to reach people where they are now, or first location to reach them where you met them — each is a separate criterion.

What units can the radius use?

Kilometers or miles, adjusted on the fly with the map preview showing the circle as you drag.

What about contacts without location data?

They are simply excluded from geo criteria — never accidentally included. You can also filter by city, region, or country as text when geo coordinates are missing.

I have multiple locations. Does that work?

Yes — build one segment per store with its own pin and radius, and reuse the same campaign template for each neighborhood.

Launch your first local campaign

Your neighborhood is already in your base. Draw the circle and say hello.