Retail
Fill your store with local, targeted offers
Bring shoppers back to your store with geo-targeted offers, birthday rewards, and event announcements on email or WhatsApp. Segment by visit history and location — pay per send, not per contact.
- Geo radius around each location
- Segmentation for loyalty tiers
- WhatsApp for time-sensitive promos
The trap
Sound familiar?
Legacy tools bill you for the whole list — even the contacts you never message.
Mass SMS blasts annoy shoppers outside your trade area.
Loyalty program emails go unread because they look like generic newsletters.
Store events get posted on social but don't reach your best customers directly.
Why bip fits
Built for how you send
Geo radius around each location
Filter leads within a radius of each store. Include or exclude by distance before you send.
Segmentation for loyalty tiers
Tag by visit frequency, last purchase, or membership tier. Stack conditions with nested AND/OR logic.
WhatsApp for time-sensitive promos
Announce flash sales, new arrivals, or store events on WhatsApp with mapped template variables.
Recurring campaigns for regulars
Run a weekly VIP preview or monthly clearance alert. The audience refreshes before every send.
Pay per send, not per shopper
Store every shopper and loyalty member for free. You pay per offer sent, never for the sleepers sitting in your database between visits.
Delivery and coupon tracking
Pair each promo with delivered, opened, and clicked tracking, then match a per-campaign coupon code at the register to close the loop.
The plays
Campaigns your team can copy
P / 1
New collection, by neighborhood
The new collection drops per neighborhood: each store gets a segment with its own pin and radius, same template, local address in the variables. One evening of setup, every catchment covered.
P / 2
Sleeping customer wake-up
Customers whose "last purchase" date passed 120 days get a comeback coupon by email. The relative date rolls daily — the play never goes stale, and storage of sleepers is free.
P / 3
The private sale list
KPI "spent this year" above 200 plus a 15 km radius: the private sale invite goes out on WhatsApp two days before doors open to the public.
VIP in-store event invite
A clothing boutique tags customers who spent over $200 in the last year and live within 15 km of the flagship store. They send a WhatsApp invite to a private sale — 320 matches, 320 sends. Shoppers who already bought online and never visit the store are excluded by the geo filter.
Related
Local campaigns play
A radius on the map — message only who can show up.
Explorefree sends every month
1,000
per contact stored
$0
VIP play
KPIs keep score; your best customers hear it first.
Explorefree sends every month
1,000
per contact stored
$0
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
WhatsApp
Approved templates and bulk sends.
Exploremarkup over Meta rates
0%
panel for both channels
1
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
Common questions
Can’t find the answer you’re looking for? Talk to our team — a human replies.
How do multiple store locations work?
Build one segment per store, each with its own pin and radius. Campaigns can attach multiple segments, and BIP deduplicates customers who fall inside two circles.
Do my customers need to install anything?
No app needed. Messages arrive on WhatsApp or email — channels your customers already have open — with your store as the sender.
How do I know a promo drove visits?
Track opens, clicks, and top links per campaign. Pair the promo with a coupon code per campaign and your register tells you the rest.
Send your first local retail promo
1,000 free sends every month · no credit card