Use case · KPIs
Treat your best
like they’re your best
Your best customers should hear it first. KPIs keep score — total spent, visits, points — and a segment draws the VIP line. Everyone above it gets the early access, the private price, the first call.
1,000 free sends every month · no credit card
Need a walkthrough? Talk to sales
The play
How it works in BIP
Let your systems keep score
Define the KPIs that matter — lifetime value, order count, points — and update them from your systems via the API. Every purchase your backend reports moves the score, no spreadsheet required.
Draw the VIP line
Build the segment: KPI "lifetime value" above 1,000, nested with tag or city if the perk is local. The live match count shows exactly how many VIPs you have today.
Reward in private
Send the private drop on WhatsApp, the early-bird price by email — and let webhooks flag your CRM in the same send. As customers cross the line, the segment includes them on its own.
The sale before the sale
Before the public sale opens, the customers with lifetime value above 1,000 get a WhatsApp: early access, 48 hours before everyone else, with a personal code. Nobody maintained a "VIP list" — the segment recalculates from the KPI, so last month’s big spender is automatically this month’s VIP. The public campaign goes out two days later to everyone else.
48h
early-access head start
0
lists maintained by hand
live
match count, always live
Build it with
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
E-commerce
Recover carts and reward buyers with email and WhatsApp that fire on real store behavior.
Explorefree sends every month
1,000
per contact stored
$0
Restaurants
Fill tables with WhatsApp blasts and weekly specials, with no per-contact bill.
Explorefree sends every month
1,000
per contact stored
$0
Questions about this play
Can’t find the answer you’re looking for? Talk to our team — a human replies.
What exactly is a KPI on BIP?
KPIs are numeric indicators on each lead — revenue, purchases, points, any score you define. Update them via the API and use them as segment criteria with operators like greater than or between.
Do I have to maintain the VIP list by hand?
No list to maintain. The segment is recalculated from live KPI values every time it is used — cross the threshold, join the tier.
Can I build multiple tiers?
Yes — nest criteria: KPI above 1,000 AND within 10 km of the flagship store, or KPI between 500 and 1,000 for a silver tier with its own campaign.
Launch your VIP tier this month
Your VIPs are already in your base. Give them a reason to stay that way.
1,000 free sends every month · no credit card