SaaS
Lifecycle campaigns wired to your product
Welcome new signups, remind trial users before expiry, and re-engage churned accounts — triggered from your product on email or WhatsApp. One API call per person, with delay, reset, and cancel built in.
- API campaigns from your backend
- Segmentation on product data
- Recurring nurture campaigns
The trap
Sound familiar?
Legacy tools bill you for the whole list — even the contacts you never message.
Marketing automation pricing scales with your user count, not your sends.
Product-triggered emails require a separate transactional provider and a marketing tool.
Trial conversion nudges are hard to test without engineering time.
Why bip fits
Built for how you send
API campaigns from your backend
Fire a campaign for one user when they sign up, hit a milestone, or go inactive. Add delay, reset on return, cancel on conversion.
Segmentation on product data
Filter by plan tier, signup date, last login, or custom fields synced from your app.
Recurring nurture campaigns
Run a weekly digest to active users or a daily check-in for trials ending soon.
Webhooks on every send
Push the same send to your CRM, Slack, or analytics stack — up to 3 webhooks per dispatch.
Pay per send, not per user
Sync your entire user base for free — pricing tracks the lifecycle messages that go out, never the number of accounts sitting in storage.
Real-time delivery events
Delivered, opened, and clicked events stream back per message in real time, so you see engagement the instant it happens in your dashboard.
The plays
Campaigns your team can copy
P / 1
Trial day-10 nudge
A daily recurring campaign on the segment "trial AND created 10 days ago" — relative dates roll forward, so every morning it catches exactly the trials hitting day ten. Built once, converts forever.
P / 2
Feature news to the right plan
Ship a feature for Pro users? Send the announcement to the segment "plan equals Pro" only. Free users see it when they upgrade — not in their inbox.
P / 3
Silent user rescue
Sync a "last login" field from your app and segment users silent for 21 days. The rescue email lists what shipped since they left — a reason to come back, not a guilt trip.
Trial expiry nudge
A user starts a 14-day trial. Your app triggers a welcome email immediately, then a day-10 reminder with delay logic. If they upgrade on day 8, you cancel the reminder — no wasted send, no manual cleanup.
Related
Welcome play
Create the lead and fire the hello in one API call.
Explorefree sends every month
1,000
per contact stored
$0
Win-back play
Relative dates find who cooled off; KPIs pick who matters.
Explorefree sends every month
1,000
per contact stored
$0
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
Common questions
Can’t find the answer you’re looking for? Talk to our team — a human replies.
Does pricing scale with my user count?
No. BIP charges per send, not per user stored. Sync your whole user base and pay only for the lifecycle messages that actually go out.
How do I send product-triggered messages?
One API call: pass the user as an object in the campaign trigger and BIP creates or updates the profile and queues the message in the same request.
Can I sync user properties from my app?
Yes — custom fields hold plan, signup date, usage flags, anything. Update them via the leads API and every segment stays current.
Trigger your first lifecycle campaign from your app
1,000 free sends every month · no credit card