Real estate
Reach buyers when the right listing hits the market
Alert buyers when a listing matches their criteria, invite neighbors to open houses, and follow up after showings — on email or WhatsApp with geo-targeted segments.
- Geo segmentation by neighborhood
- Segmentation on buyer preferences
- WhatsApp for fast listing alerts
The trap
Sound familiar?
Legacy tools bill you for the whole list — even the contacts you never message.
Buyers miss new listings because generic MLS alerts arrive too late or too broad.
Open house invites go to your entire database instead of nearby prospects.
Follow-up after a showing depends on agents remembering to send a manual message.
Why bip fits
Built for how you send
Geo segmentation by neighborhood
Draw a radius around a listing or neighborhood. Target buyers who searched in that area.
Segmentation on buyer preferences
Filter by budget range, property type, buyer stage, or agent assignment with nested logic.
WhatsApp for fast listing alerts
Send new listing alerts and open house invites on WhatsApp with mapped template fields.
API-triggered follow-ups from your CRM
Trigger a follow-up from your CRM when a buyer attends a showing or saves a listing.
Pay per send, not per lead
Keep every buyer and past lead on the list for free. You pay when a listing alert actually goes out, not for a database of window-shoppers.
Delivery and click tracking
See who opened the listing alert and clicked through to book a showing — delivered, opened, and clicked events land on each buyer in real time.
The plays
Campaigns your team can copy
P / 1
The radius alert
New listing in Oak Park: the alert goes to active buyers within 8 km whose budget field covers the price. Sixty-two matches, sixty-two sends — and none of them wasted on renters downtown.
P / 2
Open house for the neighbors
Sunday open house? Thursday, everyone within 2 km of the address gets the invite — neighbors talk, and the next seller on that street will remember who filled the house.
P / 3
The day-after follow-up
After a showing, your CRM triggers a follow-up with a one-day delay. Buyer makes an offer? The cancel call stops the message. Silence? The gentle nudge arrives right on time.
New listing alert for nearby active buyers
A brokerage lists a 3-bedroom home in Oak Park. They segment buyers tagged "active search" within 8 km who set a budget above $400K. A WhatsApp alert goes out with the address, price, and open house date — 62 matches, 62 sends. Buyers outside the radius never get the message.
Related
Local campaigns play
A radius on the map — message only who can show up.
Explorefree sends every month
1,000
per contact stored
$0
Welcome play
Create the lead and fire the hello in one API call.
Explorefree sends every month
1,000
per contact stored
$0
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
WhatsApp
Approved templates and bulk sends.
Exploremarkup over Meta rates
0%
panel for both channels
1
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
Common questions
Can’t find the answer you’re looking for? Talk to our team — a human replies.
How do I model buyer preferences?
Custom fields hold budget, property type, bedrooms, and stage; location criteria handle the where. Segments combine them with nested logic.
Do late-arriving buyers make it into alerts?
Segments recalculate at send time, so a buyer who registered this morning is in this afternoon’s alert — no list refresh, no export.
Can my CRM drive the follow-ups?
Trigger campaigns from your CRM via the API — after a showing, a saved search, or a stage change — with delay and cancel under your control.
Alert your first buyer segment about a new listing
1,000 free sends every month · no credit card