B2B
Pipeline outreach that scales with sends, not seats
Move prospects through your pipeline with targeted nurture campaigns, product update announcements, and CRM-triggered follow-ups — on email or WhatsApp without contact-based pricing.
- API-triggered campaigns from your CRM
- Segmentation on pipeline data
- Recurring nurture for active prospects
The trap
Sound familiar?
Legacy tools bill you for the whole list — even the contacts you never message.
Your CRM holds 50,000 leads but you only actively nurture 2,000 each quarter.
Marketing automation tiers lock API triggers and webhooks behind enterprise plans.
Sales wants WhatsApp follow-ups but ops runs email in a separate tool.
Why bip fits
Built for how you send
API-triggered campaigns from your CRM
Trigger a nurture campaign when a lead hits a score threshold, downloads content, or goes cold. Delay, reset, or cancel from your CRM via API.
Segmentation on pipeline data
Filter by industry, company size, deal stage, or custom fields. Preview match counts before launch.
Recurring nurture for active prospects
Run monthly product updates or quarterly check-ins. The audience rebuilds before each send.
Webhooks synced to your stack
Fire up to 3 webhooks on the same send — update your CRM, notify Slack, or log to your data warehouse.
Pay per send, not per lead
Keep all 50,000 CRM leads in BIP for free. You pay for the 2,000 you nurture this quarter, never for the pipeline sitting in storage.
Delivery events on every lead
Delivered, opened, and clicked events post back to each lead the moment they happen — full engagement on every profile, no nightly sync.
The plays
Campaigns your team can copy
P / 1
Post-demo follow-up
Demo done, no reply in 14 days? The CRM triggers a WhatsApp with the rep’s name and a calendar link. Meeting booked cancels it; a reply fires the webhook that moves the deal stage.
P / 2
The silent handoff
When a lead’s KPI score crosses 70, a recurring webhooks-only campaign runs — no email to the lead at all, just a Slack alert and a CRM update as they qualify. Marketing hands off, sales picks up.
P / 3
The pipeline warmer
A monthly product-update digest to the segment "active deals AND opened something in 60 days" — pipeline stays warm without the rep writing a single "just checking in".
Post-demo follow-up from the CRM
A SaaS vendor segments leads tagged "demo completed" who haven't replied in 14 days. The CRM triggers a WhatsApp follow-up with the rep's name and a calendar link. If the lead books a call, the campaign cancels. If they reply, a webhook updates the deal stage in the CRM.
Related
Digest play
Recurring sends that rebuild their audience every cycle.
Exploremaintenance after setup
0
audience rebuilds
every cycle
Win-back play
Relative dates find who cooled off; KPIs pick who matters.
Explorefree sends every month
1,000
per contact stored
$0
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
WhatsApp
Approved templates and bulk sends.
Exploremarkup over Meta rates
0%
panel for both channels
1
Common questions
Can’t find the answer you’re looking for? Talk to our team — a human replies.
How deep is the CRM integration?
Both directions: the API brings leads, events, and triggers in; webhooks fire on every send back out — up to three per dispatch.
I nurture 2,000 of 50,000 leads. What do I pay?
Exactly the sends of that nurture. The other 48,000 leads sit in storage for free until their segment comes calling.
Can a campaign notify sales without emailing the lead?
Yes — campaigns on the email channel can fire only webhooks, no message to the lead. Use it for handoffs, data syncs, and alerts.
Connect your CRM and send your first B2B nurture
1,000 free sends every month · no credit card