Use case · Absolute date
Launch day,
to the minute
Launch day has enough moving parts. Schedule the announcement for the exact date and time — timezone included — test it on yourself first, and watch opens and clicks stream in live.
1,000 free sends every month · no credit card
Need a walkthrough? Talk to sales
The play
How it works in BIP
Stage the announcement
Build the announcement in the block editor — hero image, launch copy, one unmistakable button. Send a test to your own inbox until it looks exactly right.
Pick the moment
Set the absolute date: Friday, 10:00, your timezone. Unlike a recurring campaign, this fires once, at that instant. Attach more than one segment if the launch deserves a wide net — BIP deduplicates across them.
Watch it land, live
At 10:00 the campaign goes out and the dashboard comes alive: delivered, opened, clicked, top links. You’ll know by 10:15 which headline the audience is clicking.
The drop that shipped itself
A design studio drops its new collection Friday at 10 am. Thursday night everything is staged: email scheduled for 10:00, a WhatsApp for the "VIP" tag scheduled for 9:30 — early access as a thank-you. Friday morning the team watches the top-links ranking instead of pressing buttons. The drop went out on time; they were having coffee.
10:00
sharp, timezone included
0
buttons pressed on launch day
10
top links, ranked live
Build it with
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
Email editor
Drag-and-drop editor with personalization.
Explorelines of HTML needed
0
block types
8
Creative
Announce drops and launches to your most engaged fans first.
Explorefree sends every month
1,000
per contact stored
$0
WhatsApp
Approved templates and bulk sends.
Exploremarkup over Meta rates
0%
panel for both channels
1
Questions about this play
Can’t find the answer you’re looking for? Talk to our team — a human replies.
What is the difference from a recurring campaign?
An absolute-date campaign sends once at a fixed moment. A recurring campaign repeats on a schedule. Launches want the first; digests want the second.
Can I control the timezone?
Yes — the scheduled date carries a timezone offset, so 10 am means 10 am where your audience wakes up, not where your server lives.
How do I preview before launch?
Send a test to any address before activating. What lands in your inbox is what lands in theirs.
Can I reuse the launch setup next time?
Duplicate the campaign — the clone starts as a draft with zeroed counters, ready for the next drop with the same structure.
Schedule your next launch
Stage it tonight, launch it Friday at 10:00 sharp. First 1,000 sends free.
1,000 free sends every month · no credit card