Use case · Absolute date
Launch day,
to the minute
Launch day has enough moving parts. Schedule the announcement for the exact date and time (timezone included), test it on yourself first, and watch opens and clicks stream in live.
1,000 free sends every month · no credit card
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The play
How it works in BIP
Stage the announcement
Build the announcement in the block editor: hero image, launch copy, one unmistakable button. Send a test to your own inbox until it looks exactly right.
Pick the moment
Set the absolute date: Friday, 10:00, your timezone. Unlike a recurring campaign, this fires once, at that instant. Attach more than one segment if the launch deserves a wide net. BIP deduplicates across them.
Watch it land, live
At 10:00 the campaign goes out and the dashboard comes alive: delivered, opened, clicked, top links. You’ll know by 10:15 which headline the audience is clicking.
The drop that shipped itself
A design studio drops its new collection Friday at 10 am. Thursday night everything is staged: email scheduled for 10:00, a WhatsApp for the "VIP" tag scheduled for 9:30 (early access as a thank-you). Friday morning the team watches the top-links ranking instead of pressing buttons. The drop went out on time; they were having coffee.
10:00
sharp, timezone included
0
buttons pressed on launch day
10
top links, ranked live
Build it with
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
Email editor
Drag-and-drop editor with personalization.
Explorelines of HTML needed
0
block types
8
Creative
Announce drops and launches to your most engaged fans first.
Explorefree sends every month
1,000
per contact stored
$0
WhatsApp
Approved templates and bulk sends.
Exploremarkup over Meta rates
0%
panel for both channels
1
Questions about this play
Can’t find the answer you’re looking for? Talk to our team and a human replies.
What is the difference from a recurring campaign?
An absolute-date campaign sends once at a fixed moment. A recurring campaign repeats on a schedule. Launches want the first; digests want the second.
Can I control the timezone?
Yes, the scheduled date carries a timezone offset, so 10 am means 10 am where your audience wakes up, not where your server lives.
How do I preview before launch?
Send a test to any address before activating. What lands in your inbox is what lands in theirs.
Can I reuse the launch setup next time?
Duplicate the campaign. The clone starts as a draft with zeroed counters, ready for the next drop with the same structure.
Last updated 2026-07-21
Schedule your next launch
Stage it tonight, launch it Friday at 10:00 sharp. First 1,000 sends free.
1,000 free sends every month · no credit card