Use case · Webhooks-only
The lead is hot.
Sales knows fast.
Marketing warms the lead; sales needs to know the second it’s hot. KPIs keep the score, and a webhooks-only campaign taps your rep on the shoulder — without sending the lead a single extra email.
1,000 free sends every month · no credit card
Need a walkthrough? Talk to sales
The play
How it works in BIP
Let your product keep the score
Every meaningful action can feed the score: pricing page visit, demo watched, proposal opened. Your product feeds the score via the API — no spreadsheet scoring on Fridays.
Draw the handoff line once
The segment "KPI score above 70 AND no owner assigned" is your handoff line. It recalculates continuously — leads cross it as soon as their score clears the bar.
Tap sales on the shoulder, silently
A recurring webhooks-only campaign runs on that segment each cycle: Slack ping with the lead’s profile, CRM stage moved to "sales-ready", owner assigned. The lead hears nothing — until a human calls with perfect timing.
The call that felt like mind reading
Tuesday, 14:20 — a trial user visits the pricing page for the third time and their score crosses 70. On the handoff campaign’s next run, the sales Slack pings with name, company, and the three actions that pushed the score. At 14:40 the rep calls: "Saw you exploring the annual plan — want a hand modeling it?" No email blast preceded the call. The lead just thinks the timing was uncanny.
70
score threshold — yours
3
webhooks per handoff
0
emails sent to the lead
Build it with
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
B2B
Nurture pipeline and trigger outreach from your CRM over the API.
Explorefree sends every month
1,000
per contact stored
$0
SaaS
Onboard, activate, and expand with lifecycle messages triggered straight from your product.
Explorefree sends every month
1,000
per contact stored
$0
Questions about this play
Can’t find the answer you’re looking for? Talk to our team — a human replies.
Can a campaign really send nothing to the lead?
Yes — that’s the webhooks-only mode: a campaign on the email channel that fires integrations without delivering any message to the lead.
How does the scoring work?
KPIs are numeric indicators on each lead, updated via the events API or directly. Score, revenue, product usage — anything your systems can count.
How many systems can the handoff notify?
Up to three webhooks per dispatch, with retry built in — Slack, CRM, and data warehouse can all hear about the handoff at once.
Set up your handoff line
Wire the score, draw the line, and give sales the timing advantage.
1,000 free sends every month · no credit card