Use case · API delay
The sale is the start,
not the finish line
The sale isn’t the end of the conversation — it’s the best moment of it. Say thank you, ask for the review while the box is still on the table, and plant the seed for order number two.
1,000 free sends every month · no credit card
Need a walkthrough? Talk to sales
The play
How it works in BIP
Trigger on delivery, not on checkout
When the order ships — or better, when delivery confirms — your store calls the campaign trigger with a delay of two days. The message will arrive when the product is in their hands, not in transit.
Ask while it still matters
The follow-up lands with their name, what they bought, and one ask: how was it? A review link for the happy path, a reply channel for the not-so-happy one — better a message to you than a public one-star.
Plant order number two
A week later, a second campaign delivers the next-order coupon to buyers tagged by category — running shoes buyers get the socks offer, not a random discount. Repeat purchase, engineered.
From first jar to standing order
A skincare brand triggers the follow-up when the courier confirms delivery, with a two-day delay. "Ana, how’s the vitamin C treating you?" — review link, care tips, nothing salesy. Day nine, the second message: a refill coupon timed to when the first jar runs low. The routine becomes a subscription in behavior long before it becomes one in billing.
1
trigger: delivery confirmed
2d
delay to the right moment
2
sends per buyer, total
Build it with
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Campaigns
One-time, recurring, and API-triggered sends.
Exploreways to send
3
webhooks per send
3
E-commerce
Recover carts and reward buyers with email and WhatsApp that fire on real store behavior.
Explorefree sends every month
1,000
per contact stored
$0
Win-back play
Relative dates find who cooled off; KPIs pick who matters.
Explorefree sends every month
1,000
per contact stored
$0
Questions about this play
Can’t find the answer you’re looking for? Talk to our team — a human replies.
How do I time it to delivery?
Use the delay on the campaign trigger — hours or days. Delivery webhook fires, BIP waits, the message lands when the box is open.
Can follow-ups depend on what they bought?
Yes — record a "purchase" event with the category, or tag the lead at checkout. Segments built on those power category-specific follow-ups.
What does the sequence cost?
Each is one send when it goes out. A two-message follow-up costs exactly two sends per buyer — and nothing for the buyers you store between orders.
Follow up on your next hundred orders
Wire the delivery webhook once — every future customer gets the full reception.
1,000 free sends every month · no credit card