Use case · Listening
Ask before they’re gone.
Act before it’s public.
Customers tell you everything — if you ask at the right moment and actually route the answer somewhere. Ask after the experience, tag by response, and get detractors to a human while it still matters.
1,000 free sends every month · no credit card
Need a walkthrough? Talk to sales
The play
How it works in BIP
Ask right after the experience
Trigger the survey from the moment that matters: delivery confirmed, support ticket closed, third month completed. The API call carries the context — what to ask about and when.
Score the answer, not just the send
The email carries your question and scored links — each score is a tracked link, so a click is logged as an event you can segment on: "promoter", "neutral", "detractor". No form builder, no third-party survey tool.
Route each answer to the right next step
A recurring webhooks-only campaign on the "detractor" segment pings your support Slack each cycle — a human reaches out within the hour. Promoters? They get the review-us ask, because they were about to say something nice anyway.
One question, two very different follow-ups
A subscription box asks one question three days after each delivery: "How was this month’s box, Ana?" — with five scored links. Each click is logged per lead. A webhooks-only campaign on the detractor segment pings the support channel, and they get a personal reply the same afternoon; promoters get the referral invite a day later. The public reviews page fills with people who were nudged at their happiest moment.
1
question, well timed
5
scored links, tracked on click
0
survey tools required
Build it with
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
SaaS
Onboard, activate, and expand with lifecycle messages triggered straight from your product.
Explorefree sends every month
1,000
per contact stored
$0
Post-purchase play
Thank-you, review ask, and the seed of order two.
Explorefree sends every month
1,000
per contact stored
$0
Questions about this play
Can’t find the answer you’re looking for? Talk to our team — a human replies.
How does BIP capture the score?
Click tracking does the scoring: each answer is a link, and event criteria segment leads by which one they clicked. Add a tag via the API to make the result permanent on the profile.
How do detractors reach my team?
Campaigns on the email channel can fire only webhooks — no message to the lead. Run a recurring one on the detractor segment to alert support fast.
When should the ask go out?
Timing is everything: trigger via the API right after the experience — delivery, ticket closed, milestone reached — instead of a random Tuesday blast.
Start listening this week
One question, well timed, beats a quarterly survey nobody answers.
1,000 free sends every month · no credit card