Use case · Listening
Ask before they’re gone.
Act before it’s public.
Customers tell you everything, if you ask at the right moment and actually route the answer somewhere. Ask after the experience, tag by response, and get detractors to a human while it still matters.
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The play
How it works in BIP
Ask right after the experience
Trigger the survey from the moment that matters: delivery confirmed, support ticket closed, third month completed. The API call carries the context: what to ask about and when.
Score the answer, not just the send
The email carries your question and scored links. Each score is a tracked link, so a click is logged as an event you can segment on: "promoter", "neutral", "detractor". No form builder, no third-party survey tool.
Route each answer to the right next step
A recurring webhooks-only campaign on the "detractor" segment pings your support Slack each cycle. A human reaches out within the hour. Promoters? They get the review-us ask, because they were about to say something nice anyway.
One question, two very different follow-ups
A subscription box asks one question three days after each delivery: "How was this month’s box, Ana?", with five scored links. Each click is logged per lead. A webhooks-only campaign on the detractor segment pings the support channel, and they get a personal reply the same afternoon; promoters get the referral invite a day later. The public reviews page fills with people who were nudged at their happiest moment.
1
question, well timed
5
scored links, tracked on click
0
survey tools required
Build it with
API
Create a lead and fire a campaign in one call.
Explorecall to create + trigger
1
for canceled sends
$0
Segmentation
Nested filters, behavior, and geo radius.
Explorecriteria types
11
levels of nesting
3
SaaS
Onboard, activate, and expand with lifecycle messages triggered straight from your product.
Explorefree sends every month
1,000
per contact stored
$0
Post-purchase play
Thank-you, review ask, and the seed of order two.
Explorefree sends every month
1,000
per contact stored
$0
Questions about this play
Can’t find the answer you’re looking for? Talk to our team and a human replies.
How does BIP capture the score?
Click tracking does the scoring: each answer is a link, and event criteria segment leads by which one they clicked. Add a tag via the API to make the result permanent on the profile.
How do detractors reach my team?
Campaigns on the email channel can fire only webhooks, no message to the lead. Run a recurring one on the detractor segment to alert support fast.
When should the ask go out?
Timing is everything: trigger via the API right after the experience (delivery, ticket closed, milestone reached) instead of a random Tuesday blast.
Last updated 2026-07-21
Start listening this week
One question, well timed, beats a quarterly survey nobody answers.
1,000 free sends every month · no credit card